This low rainfall area, limited usually to grazing, was colonized in 1907 by C. W. Post, creator of Post Foods and a philanthropist. By introducing new agricultural techniques, he was able to make farming profitable for colonists. Cotton, milo maize, Indian corn, and oats were grown here. Post also experimented with several types of fruits and vegetables. Men of small means could buy farms on easy terms from Post. He provided good houses, fences, windmills, and electricity. Also built Post Textile Mill to provide supplemental work and income for the colonists. 1967