Formal public education for African American students in the Jasper area dates to 1875 and the formation of a school at nearby Cold Springs. It moved to a new campus in Jasper in 1924, the same year James Hoff Rowe came as administrator. Born in Panola County in 1876, Rowe attended Prairie View Normal and Industrial College (Prairie View A&M University) and Hampton Institute in Virginia. He served as dean at Prairie View before coming to Jasper. The education programs increased in scope and significance during his leadership, and he remained principal until his death in 1943. The school was later named in his honor, and it remained open until integration in 1968. (2004)