In the early 20th century, the Wichita Falls oil boom attracted several immigrant Russian Jewish families seeking a better life. One such immigrant to the town, Morris Bernard Zalefsky (1901-1995), began to learn the jewelry trade from his uncle, Sam Kruger. Zalefsky opened his own store inside a drug store in Graham, but due to Ku Klux Klan activity in the area, he returned to Wichita falls in 1924. Zalefsky Americanized his name to Zale, opened his own store at this location on March 29, 1924, and created the Zale Jewelry Company with his family. Opening stores in nearby states, Zale expanded inventory, offered easy credit, employee stock options, sales training and used aggressive advertising. The company acquired a variety of businesses including other jewelry stores nationwide. Zale Jewelry Company survived the Great Depression and became even larger after World War II. In 1946, Zale moved his headquarters to Dallas. In 1951, he and his family established the Zale Foundation, providing scholarships and social service grants to minorities and the less fortunate. By 1958, the company changed its name to Zale Corporation, was listed on the stock exchange and became the world’s largest retail jeweler. In honor of Morris and his wife, Edna Lipshy Zale, the family continues to support the community and people of Wichita Falls.