Located in the center of town, this site once housed the Zum Schwarzen Wallfisch Saloon (The Black Whale Saloon) in a small wood structure likely built by Comal Courthouse Contractor Ferdinand Simon, Sr. The New Braunfels Herald, established in 1892 by S.R. Whitley and his three sons, was housed here from 1896 to 1907 and from 1925 to 1944 in a new brick building by A.C. Moeller. The newspaper not only kept the area abreast of local, state and national events, but as the first English newspaper in New Braunfels, it attracted many businesses, residents and visitors to the area who learned of the prosperous and beautiful community. In 1944, the Herald moved to South Castell Street and continued its service to the area.