In the early 1900s, the Mexican American population of San Marcos struggled to gain improvements for social and educational programs. In 1912, at least 1,000 area residents attended a rally in nearby Uhland focused on improving working and living conditions. As a result, many organizations and mutual aid societies formed, including La Sociedad Mutualista Cuauhtémoc. The present-day organization had its beginnings in 1918, but grew in 1942 out of an honorary commission formed on the advice of the Consul of Mexico to represent the Mexican American community. The group’s purpose was to promote cultural and historical events, support future generations, assist those in need and celebrate family events. The first board president was José S. Flores, whose main goal was establishing a community gathering place. In 1944, the board, led by new president Encarnación Ruiz, achieved this goal and influenced the organization’s long-lasting impact on the community. Also in 1944, La Sociedad Mutualista Cuauhtémoc purchased property in the Victory Gardens subdivision. This piece of land came to be known as El Parque Cuauhtémoc (Cuauhtémoc Park) in honor of the last Aztec Emperor and quickly became the assembly point for Mexican American dances and traditional fiestas. The outdoor gathering place was modernized, enclosing the original dance floor and adding air conditioning and indoor plumbing, earning the name Cuauhtémoc Hall, or El Salón. Through community aid, scholarships, musical performances, weddings, political events and social gatherings, La Sociedad Mutualista Cuauhtémoc remains a major unifying force and a significant part of San Marcos’ Mexican American community.