This Spanish Colonial Revival hotel was built in 1912 for John R. Holland (d.1922), a successful area cattleman. Completed during the mercury mining boom days of Alpine, it served as the civic,social, and business center for the growing city. After Holland's death, the business was managed by his son Clay, who made several additions to the structure. Despite changes in ownership, the Holland Hotel remained in operation until 1969. Recorded Texas Historic Landmark -1980