Named for weed found here in 1880s by early settlers--the families of Dick Brown, Walter Campbell, and Bobby Payne. The Browns survived the last Indian battle on Buck Creek in 1887. Soil-based local economy moved from mule-power to tractors with lugs, to rubber-tire tractors, to irrigation farming. The Loco Post Office was established in 1892. Town at its height had 4 churches, a high school, a garage, 2 cotton gins, 3 stores, barber shop, blacksmith shop, cafe, and a golf course. Little now remains except the school's storm cellar. The post office closed in 1964.