(1896-1967) One of America's giants of journalism. Newsboy, reporter, advertising manager, foreign correspondent, editor-publisher. Born in New Market, Tenn.; came to Texas in youth. Founded Commerce "East Texan", 1919. Worked for Denison "Herald" and Tyler "Courier-Times" before his 1934 founding of "Texas Oil Journal" and purchase, Longview "Daily News" and "Morning Journal". Erected this building, 1935. Published annual special editions of 314 to 624 pages. Estes soon became the most powerful voice for East Texas. Dynamic, forceful, philanthropic-- firm but fair-- he devoted his keen abilities and showman's talents to conserving for human betterment the vast wealth of the East Texas oil field (largest in the world when it was discovered in the 1930's). He fought "hot oil" runners who risked future of entire great field for sake of immediate profits. He promoted highway and air travel facilities, expanded educational and medical resources, and land and water conservation. His work attracted into East Texas manufacturers whose payrolls and investments poured into economy of the area hundreds of millions of dollars. He was internationally known and respected. Fought in World Wars I and II. Married Margaret McLeod. Outstanding Texas Newspaper Publishers Series, 1967